We often hear about 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 (𝗣𝗠𝗙) as this mythical “aha!” moment – a sudden discovery where everything clicks. The untold story? It’s rarely a single moment of epiphany. Instead, it’s a continuous journey of relentless iteration, deep customer understanding, and often, small, incremental wins. PMF isn’t a destination you arrive at, but a state […]