Stop Guessing, Start Shipping: How to Build the Right Thing Every Time

The Double Diamond: The Product Manager’s Secret Weapon for Building the Right Things In the fast-paced world of product management, the pressure to “just ship it” is relentless. Stakeholders have “innovative” ideas, engineers want to start coding, and customers are asking for a laundry list of features. The biggest risk a Product Manager (PM) faces […]

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When everything is important

Ever felt like your product backlog is a never-ending grocery list where everything is “high priority”? 🛒 Choosing what to build next isn’t just about having good ideas; it’s about having a system to say “no” (or “not now”) to the wrong ones. Here’s a breakdown of the most popular prioritisation frameworks and exactly when […]

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SQL for Product Managers

SQL has made me a better PM. Not because I’m an engineer, but because I can get answers without waiting. Here are the 5 queries I use every week: 1️⃣ Daily active users (DAU) Quick pulse check on health without chasing analytics. 2️⃣ Feature adoption funnel 3️⃣ User segmentation 4️⃣ Retention cohorts 5️⃣ NPS by plan Pro tip: Don’t try […]

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